Friday, October 23, 2009

A maxim of sales is that it is darned hard for a salesman to sell a product to a prospect if the prospect senses the salesman is less than enthused about the product.

For example, how excited would you be to buy a Ford from a salesman who drives a Chevy? A PC from a salesman who admits he uses a Mac? Or insurance from a salesman whose own coverage is from another carrier?

So how easy do you think it is going to be for the Obama Administration to convince its allies to send additional troops to Afghanistan given that they themselves aren't so hot on the idea?

I would sure hurt to be the guy tasked with having to advance the argument 'Yeah, guys, we're not so sure that sending troops won't be a waste of lives and money... so how many troops can I put you down for?'.